What does it take to be charismatic?

How do you turn that into a practice and make your life one that others refer to as lucky?

Instead of applying random tactics, you can think in principles. That’s how real learning occurs and how influential people think.

Over more than a decade, I’ve refined charisma down to a set of 10 principles that will help you make every interaction as charismatic as possible.

Marcus Oakey and I go deep into our toolbox to show you how to go from stuck in a rut to the heights of charisma, in 10 easy principles.

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